AC Viseu Rebranding
The starting point for a big change in terms of brand positioning at Académico de Viseu (Second Portuguese League). This project allowed the club to change its perception among fans, partners and society, creating a revitalization of the brand and making it more relevant. This intervention triggered a new path for the club defining new visual and verbal languages, not only in terms of communication but also the in the way Académico was managed as a brand. A project with intervention areas ranging from game jerseys, team bus, the press room, commercial area, sponsoring and legal issues regarding brand protection.
