Sports Branding: isn't just about enjoying something, but belonging to something.
Understanding the specificity of a market where the relation people have with brands surpasses the liking and enters the domain of belonging. The passion for sport combined with market knowledge based on experience, results in a very own perspective on how to explore and solve challenges allowing brands to create value propositions and positive competitive differentiation. The aim is to transform the usually seen as "normal business transactions" into more intense, frequent and lasting relationships.
Allow brands to speak with meaning, relevance and purpose about themselves.
The concern is to create or manage brands truly based on a concept, strategy and purpose. This way, brands will always be able to communicate effectively and flexibly what they are, without forced or trivial characteristics assigned to them. Meaning, authenticity and differentiation, are the key elements of each work process.
Understand each brand as a business and a sum of different perceptions.
A clear-cut strategy defined according with the objectives of each brand, is at the center of the entire work process. The challenge is to ensure that all the different touchpoints are consistent and coherent, reinforcing the overall perception of the brand, trying to add innovative processes creating a positive impact on the business.
SERVICES
Brand Concept
Brand Strategy
Visual Identity
Verbal Identity
Naming & Taglines
Brand Architecture
Brand Communication
Brand Consultancy
Loyalty Triggers
Apparel Design
CONCERNS
Vision
Meaning
Purpose
Strategy
Authenticity
Differentiation
Coherence
Commitment
Flexybility
Sustainability
CLIENTS & BRANDS
