Focused on Sports
Born in Viseu, with a degree in Communication and Multimedia Design from Coimbra Education School, an Erasmus Scholarship in Multimedia Design & Media Production at Cumbria Institute of the Arts (Carlisle, England) and a postgraduate degree in Design and Corporate Identity Application (Elisava, Barcelona School of Design).
I have been developing my work for clubs such as Real Club Espanyol de Barcelona, Real Club Deportivo de La Coruña and Sporting Clube de Portugal, among others. Had the opportunity to work in several projects for different countries, assuming the creative direction, with football clubs, sports press publications, sports federations or athletes in Europe and South America.
I'm integrated into the Team Sports Industry side (Identity FC) and in close proximity to portuguese Textile Industry, allowing me to have a wide and objective perspective on how to solve problems transversely with autonomy process management, always with purpose, centered on business development and results, from conceptualization to execution, considering the state-of-the-art technologies, products or services.
"Shapeshifting" is what i have being doing, searching each element the inherent ability to support a responsibly change, without loss of meaning. I am attracted by changes: the will changed into virtue, life changed into destiny, black changed into white, beauty into emotion, the past changed into present and the future into hope.
CURRENT: SPORTING CLUBE DE PORTUGAL
- Merchandising + Digital;
- Conceptualization, design, naming & storytelling;
- Suppliers identification and production monitoring (Man, Woman, Kids and Infants);
- Embellishments & post embellishments definition;
- Photoshoot Briefings;
- Apparel collections communication;
- Typography Design;
- Some licensing products design and definition.
EXPERIENCE
Sporting Clube de Portugal
Real Club Deportivo de La Coruña
Real Club Deportivo Espanyol de Barcelona
Don Balón
IdentityFC
Heliotextil
H2N Culture Conectors
RECOGNITIONS
2023 - "Names & Numbers Sporting CP", Gold at Lusófonos Creativity Awards.
2021 - "Names & Numbers Sporting CP", Bronze at Lusófonos Creativity Awards.
2020 - “Ovarense Rebranding”, Bronze at Lusófonos Creativity Awards.
2019 - "Peyroteo Commemorative Box", Silver at Lusófonos Creativity Awards.
2019 - "Names & Numbers Sporting CP", Silver at Lusófonos Creativity Awards.
2019 - "Peyroteo Visual Identity", Silver at Lusófonos Creativity Awards.
2017 - "Yazalde Retro Football Shirt", Bronze at Lusófonos Creativity Awards.
2008 - Portuguese Futura Awards (Finalist).
2006 - World Championships Acrobatic Gymnastics Image competition (Winner).
EDUCATION
2019 - Window Dressing & Visual Merchandising at Fashion School Porto.
2016 - Football Digital Marketing & Social Media Online at SBI Barcelona.
2011 - Leonardo Da Vinci Fellowship Program at University of Minho (Braga).
2010 - Post-Graduation in Design of Corporate Identity at Elisava (Barcelona).
2006 - Graphic Design at Restart School of Creativity (Lisbon).
2006 - Degree in Communication and Multimedia Design at ESEC Coimbra.
2004 - Erasmus Scholarship at Cumbria Institute of the Arts (Carlisle, England).
AS SPEAKER
2021 - FUTFORUM Brasil - 2021.
2015 - Sports Marketing & Management Symposium, Coimbra.
2015 - Branding & Football - Video Hangout with Marcos Castro.
2015 - Main Mistakes in Sports Brands - Video Hangout with Marcos Castro.
2015 - Branding & Sports Marketing - Video Hangout, Branders Magazine, USA.
2015 - Brands in Sports - Video Hangout, Brand Bola, Brazil.
2009 - IV Multimedia Encounters - Coimbra Education School.
ARTICLE WRITING
2019 - “100% Emotional Packaging”, Branders Magazine (Oklahoma, USA).
2018 - "Brand Crisis in Sports", Branders Magazine (Oklahoma, USA).
2016 - "Brands competing for medals", Branders Magazine (Oklahoma, USA).
2016 - "El echo de Ser de una Marca", Branders Magazine (Oklahoma, USA).
2015 - "El Branding en el Fútbol", Branders Magazine (Oklahoma, USA).
REFERENCED IN BOOKS
2016 - "Neo Marketing, 139 Experts", Colombia ISBN: 9789584695635.
REFERENCED IN PUBLICATIONS
2006 - The Black & White Audiovisual Festival Catalog (Porto).
2008 - Advanced Photoshop Magazine, Portuguese Edition, February.
2008 - Ilustra Underground, Illustration Competition (ETIC Lisbon).
REFERENCED ON PRESS
2019 - Jornal T - Interactive Football Shirt at ISPO Munich 2019.
2015 - Meios & Publicidade - "Portuguese Design Outside".
AS JURI
2017 - International Meeting of Illustration, São João da Madeira.