RIO AVE FUTEBOL CLUBE
Rio Ave is a professional football club from Vila do Conde that competes in the Portuguese League, with participations in the Europa League. During the developing process of the merchandising collection, the geographic location of the city that hosts the club (by the sea), ended up being a detail that influenced the definition of the visual language, as evidenced by the different elements with maritime connotation such as flags or anchors. The main goal was to adjust the merchandising collection within a context where supporters could feel comfortable and feel themselves identified.
