SONG "O MUNDO SABE QUE"
From supporters to supporters. In the minutes right before the beginning of each match in the José de Alvalade Stadium, from the stands echoes a song, sung by thousands of people, which has become a remarkable moment in the collective memory of all the supporters. In order to reinforce this experience, a merchandising piece was created with the purpose to extend that moment out of the stadium, taking its "echo" into the streets. This song belongs to the lexicon of the fans with such an importance that it should be necessarily represented in merchandising elements.